A BETTER FEELING
A Better Feeling is an eyewear brand that started in London
A Better Feeling presents a creative and versatile appeal through its collection of ultra-modern designs of candles and home. Creative Director Xander Ghost from Cairo founded a design company in 2018 to showcase eyewear with futuristic silhouettes.
They asked us to design and develop uniforms for them.
We completed the collection inspired by their existing colorful and beautiful lines.
“The Metropolitan Uniform”
As you can see in the campaign above, we designed clothes inspired by life living in a complex city.
The hidden pocket details and side pocket pants of the cotton collar jacket were designed in consideration of the storage of the sunglasses. And we used 3Layer fabric from Japan to complete a hardshell jacket to prepare for unexpected rainy situations.
All styles are imitated by the colorful colors of the existing sunglasses and added point details.
Creative Director : @sylvia_perezperez
Photography: @alexcascallana
Stylist: @wack_mestjan
Garments: @_jeongli / @tantaagency
Sungalsses: @abetterfeeling